Craft-led Brand & Product Designer
Working across identity, systems, and digital experience
I’m a craft-led designer working at the intersection of brand, product, and systems — helping teams articulate and distil ideas into clear, distinctive identities and digital experiences. My work spans early-stage identity through to complex design systems with strong brand expression, often in close collaboration with founders, leadership teams, and multidisciplinary studios. I care deeply about clarity of idea, strength of form, and creating work that holds up over time. Previously, I was Design Director at Chainspace, an early-stage Web3 startup where I worked as part of a small, early-stage team. The company was acquired by Facebook in 2019. Before that, I co-founded Head, a digital product studio that grew to 60 people before being acquired by Zone (later Cognizant). I now work as a senior individual contributor - collaborating with studios and in-house teams to create, shape, and evolve brands across digital products, UX/UI, and design systems.